Privacy Policy | effiEnglish
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Privacy Policy

Last updated: March 2026

1. Introduction

Welcome to effiEnglish. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at [email protected].

When you visit our website and use our services (such as booking English lessons or participating in the Speaking Club), you trust us with your personal information. We take your privacy very seriously.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products and services, or otherwise when you contact us. The personal information that we collect depends on the context of your interactions with us and the website, the choices you make, and the products and features you use.

  • Personal Details: Name, email address, phone number (e.g., WhatsApp), and account credentials.
  • Payment Data: Data necessary to process your payment if you make purchases, such as your payment instrument number and security code. All payment data is stored by our payment processors, and we do not hold your sensitive credit card information.
  • Learning Data: Lesson history, teacher feedback, and progress metrics to help tailor your learning experience.

3. How We Use Your Information

We use personal information collected via our website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

  • To facilitate account creation and logon process: To manage your student dashboard securely.
  • To fulfill and manage your bookings: To schedule lessons, manage calendar invites, and notify you of upcoming classes.
  • To improve our services: To analyze how students use the platform and enhance our teaching materials.
  • To communicate with you: To send you important updates, newsletters, or respond to your inquiries via email or WhatsApp.

4. Will Your Information Be Shared With Anyone?

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. For instance, your name and learning progress are shared with your assigned tutors so they can provide effective lessons.

5. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information.

6. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, such as the right to request access to the data we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please email us directly.

8. Contact Us

If you have questions or comments about this notice, you may email us at [email protected] or reach out to us on WhatsApp at +82 10-4495-0410.